Demographics

            The Triangle has become a heavily diverse community.  Since 1980, the percentage of the Asian/Pacific Islander population has increased by 362%.  The Hispanic population has increased during that same time frame by 569%.  Local elementary and secondary schools, universities and Fortune 500 businesses within the region have become havens of diversity, where a variety of cultures are represented. Further, during the same time frame, Americans from other states have relocated to the Triangle in record numbers.  In the twenty year time frame, the overall population of the Triangle has increased to approximately 2.1 million residents.

            In Wake County, the projected population for 2008 will be 850,126, with a median age of 34.1 years.  In 2005, the adult population with a high school or higher degree was 91.4%.  Over the past seven years, 205,124 residents made Wake County their home.  The 2006 median household income was $60,903 and the median family income was $78, 369.  The largest increases in employment  in Wake County have been in the areas of professional services, healthcare and construction.  Further, the percentage of the adult population in Wake County with a bachelor's degree or higher was 45.6% in 2006, and is probably higher today.  Therefore, we have on average, a more educated, better paid readership, many with disposable income to subscribe to the magazine for some period of time, or pay per edition.  Of course, with the diversity, the readership will be interested in seeing their stories told, their celebrations covered and their pictures taken.

            In Durham County, the percentage of white residents in 2006 was 56.4%. The percentage of Blacks was 37.8%, American Indians .4%, Asian 4.9%, other Pacific Islanders 0.1% and Hispanic 11.6%.  Foreign born residents made up 10.9% of the population. High school graduates ages 25+ was 83%.  Residents with a bachelor's degree or higher was 40.1%.  The number of residents with a disability was 37,032 in 2000.

            In Orange County, the percentage of white residents in 2006 was 78.9%, black residents was 13.3%, American Indians .5%, Asian/Pacific Islander 5.9%, bi-racial 1.5%, Hispanic 5.6 and foreign born 9.1%.  In 2006, the percentage of residents with a high school education or higher was 87.6%, with a bachelor's degree or higher 51.5%, and those residents with a disability in 2000 was 14,389.  The median household income in 2004 was $46,621, with the median family income being $59,874 in the same year.

            All of these counties contain world renowned institutions of higher education, smaller colleges and historically black colleges and universities (in Durham and Wake counties).  The magazine will seek to target college/university students, faculty and staff at these places of higher learning, where diversity programs are a part of mainstream curricula, diversity is promoted heavily by university administrations and celebrated openly.  The magazine is and will continue to seek writers, editors and other contributors from the faculty and student bodies of these colleges/universities to lend their talents as applicable.  So far, the reception to the magazine's concept has been very positive.